The digital world moves fast, and fresh web design trends continue to emerge, aiming to enhance user experiences and engagement. Here’s an overview of some of the standout design trends shaping today’s websites.
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Parallax Scrolling
According to Mailchimp, parallax scrolling is a trend that visually divides layers on a page to create a sense of depth and movement. This is achieved by having background layers move slower than the foreground content, transforming static pages into an interactive experience.
Parallax scrolling is especially effective for storytelling or e-commerce websites, where creating a memorable first impression is essential. However, careful application is necessary as excessive use can overwhelm users or slow down page loading times, so balancing visual appeal and functionality is key.
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Kinetic Typography
Kinetic typography, or animated text, adds an energetic and modern touch to websites, making it perfect for brands seeking a contemporary feel. From sliding headers to rotating product names, kinetic typography is visually appealing and holds users’ attention.
By strategically animating text, designers can highlight key messages, making them stand out. This trend is especially effective for storytelling and brand-building as it introduces movement, giving character to words and creating a memorable impact.
Microinteractions
Microinteractions, the small animations or effects that respond to a user’s actions, are becoming an essential part of modern web design. These can range from subtle button animations to hover effects that reveal additional information.
By guiding users subtly through a website, microinteractions offer seamless navigation and keep users engaged. These small visual cues play an important role in making websites intuitive, as they provide instant feedback for actions like clicking a button or filling out a form.