Are Your Enquiry Forms Truly Accessible?
The majority of businesses consider their enquiry form to be “fine” because it seems to work for them. However, they become one of the easiest places to lose leads - particularly if they are not accessible silently. Nobody complains if they find it hard to fill out your form on mobile, with a screen reader, if they have poor eyesight, or if they are just in too much of a hurry. They leave.
Here’s why it happens.
One major one is tiny labels and unreadable fields. People can get confused (and especially screen readers) if a label disappears when they start typing, or the field just says "Name". Labels should be clear and explicit.
Error messages often don’t help. “Something went wrong” isn’t useful. Good forms explain clearly what to fix in human language and mark the field bold.
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