What is a CXM framework?
As a business owner, you know that the customer experience is important. You know that it matters how customers feel in terms of having questions answered, receiving products quickly and their opinion on the product range you offer, because, of course, a happy customer is far more likely to be a repeat customer.
Tailored marketing means they're more likely to click through and buy. Great customer service means they'll tell their friends and encourage more customers your way. (more…)