At a time when perfecting your online presence is critical for every business looking to drive meaningful growth, let’s take a look at four specific features your website must have.
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- A Specific Purpose
Without a clear purpose, you’re going to find it difficult to connect with your target audience. Your purpose should inform every element of your website, from the design elements you choose to incorporate to the content that you’re publishing.
Professionals offering web design Surrey, such as akikodesign.com/design/web-and-digital, should first spend time working with you to define your website’s purpose, as this will ensure that your site clearly communicates who you are, what you do, and what your visitors can expect from the time they will spend exploring your content.
2. A Memorable URL
Ideally, your website’s URL should be simple and memorable, as this will improve your brand recognition and may even help you to boost your search engine optimisation (SEO) efforts. We’re all presented with a significant amount of information every day, which is why having a memorable, easy-to-type URL is one of the best ways to guarantee that you’ll stand out from the crowd.
- Strong Branding
Visitors to your website should start to get a clear indication of who you are as soon as they arrive on your home or landing page. There are a number of different design elements that go into the creation of a strong brand, including your logo, colour palette, imagery and typography.
As well as differentiating you from your competitors, your branding should also communicate your values, your personality and your mission. This Forbes article highlights some of the most overlooked elements that are commonly made when developing a brand identity.
4. Intuitive NavigationYour navigation menu is the framework that will allow your visitors to move from page to page in a way that will allow them to easily find the specific pieces of information they’re looking for. Your navigation should be logical, consistent and intuitive, allowing your visitors to move throughout your site with ease on all devices.