A strong digital marketing strategy can help you retain existing customers and attract new ones, so let’s look at five tactics to employ.
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There is a huge range of digital marketing tools available; however, it can be easy to have too many tools that are not part of the central platform. Look at what you use and work out which are of most value to you. You may also want to look at how they can be better integrated.
2. Zero click marketing
According to research, less than 60% of searches now lead to a click on Google. To combat this, you need to look at ways to get people to stay on your site when they do click through. This involves creating content that is better than the content of your competitors and inspires visitors to take action.
3. Review your digital marketing optimisation
Audit your testing programmes to ensure they are continuous, structured, and consistent. Look at ways of making them more effective, and perhaps consider using newer analytics/insight software. This will help establish your most effective offerings and identify which may need replacing.
4. Premium marketing agencies
Many companies will claim to be the best marketing agency UK, but what you really need to know is how they can help your business. Specialists such as https://www.nettl.com/uk offer a variety of services.
5. Strategic content marketing
Consider adopting a dedicated content marketing strategy as opposed to it being a part of the main marketing strategy. Doing this can help increase your ROI and boost customer satisfaction. Look at prioritising the most effective types of content and integrating these into the strategy from the beginning.
6. Social media marketing
Look at ways to capture your target audiences using social media. There are tools that enable you to schedule posts so that they appear at optimum times for your readership. Also, look at the possibility of hiring or using social media influencers to post and share content for you.