Search engine optimization (SEO) is an important marketing tool for driving organic traffic to your website, with developing a successful SEO strategy key to ensuring your target audience knows what your small business has to offer.
Thank you for reading this post, don't forget to subscribe!Here are some tips that can benefit your small business:
1. Understand your baseline
As the goal of every good SEO strategy is to improve your website’s position in search engine results pages (SERPs), it is important to understand how visible your small business is in key SERPs right now.
We recommend using Google Search Console to keep track of your website’s performance metrics. Take a look at the ‘search results’ section, which will tell you how often searchers see your website and how many click-throughs you are getting.
2. Keyword research
Keywords are single words or longer phrases that searchers enter into search engines when looking for specific products or information, which means they must sit at the heart of every successful SEO strategy.
A keyword research tool can help you identify valuable keywords that you can integrate into your on-site content to help you connect with your target audience. A brand strategy agency, such as Really helpful marketing, can help you develop a strong keyword strategy, which will help you expand your reach and drive more leads, sales,
and conversions.
- Share fully optimised contentSearch engines want to present their users with the best quality information, which is why optimising every piece of content you share is essential. Your primary keyword should be included naturally within your content and in the header, which should be clearly marked with an H1 header tag.
Your content should also feature secondary keywords that complement the main keyword and allow you to share additional information that you know your target audience will benefit from; for example, a dental practice may create a piece of content with ‘dentures’ as the primary keyword and ‘dentures cost’ as a secondary keyword.
Although SEO can sometimes seem like an overwhelming task, investing in a solid strategy will help your small business flourish.