The majority of businesses consider their enquiry form to be “fine” because it seems to work for them. However, they become one of the easiest places to lose leads – particularly if they are not accessible silently. Nobody complains if they find it hard to fill out your form on mobile, with a screen reader, if they have poor eyesight, or if they are just in too much of a hurry. They leave.
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One major one is tiny labels and unreadable fields. People can get confused (and especially screen readers) if a label disappears when they start typing, or the field just says “Name”. Labels should be clear and explicit.
Error messages often don’t help. “Something went wrong” isn’t useful. Good forms explain clearly what to fix in human language and mark the field bold.
Colour-only cues exclude people. Some users won’t notice if the only way to realise an error has occurred is a red border around it. Use text and icons as well, and write down clear instructions. For Web Design Cardiff, contact https://www.accent-adc.co.uk/service/web-design-cardiff/
A lot of required fields lead to friction. What if you ask about phone number, company size, budget and “how did you hear from us” tags? People abandon the form before you’ve built trust. Only ask what you really need to answer.
CAPTCHA can block real humans. Many of them are particularly cumbersome to use for mobile or visually impaired people. Go for a spam protection option that doesn’t penalise real enquiries if this is something you need.
Keyboard navigation is often broken. The experience itself is not pleasant if someone cannot tab through fields smoothly.
Easy solution: test your form on the phone. Tap to submit with just thumbs (and therefore one field wrong). If it annoys you, that costs you leads. If accessible forms are only “nice to have” then they’re not really conversion tools.