If you decide to work with an SEO Consultant Dublin way such as rycomarketing.ie/seo-services/seo-consultant/ you will hear them talk about both on-page and off-page SEO. It is important that you understand the differences between these two SEO terms.
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On-page SEO
This type of SEO is concerned with optimising the content and a number of different elements on your website. This means ensuring that your chosen keywords are included in a number of structural elements as well as in the content that you share on the pages. The URL structure of your site will also be assessed to ensure that it is descriptive, concise and includes relevant keywords where appropriate. This will help to improve the ranking of the site in the search engine positions. The experience of the user is also taken into consideration when it comes to assessing on-page SEO.
Off-page SEO
This is concerned with the links that are pointing back to your website. This could be links that are included in articles that are written on other sites, listings on relevant websites that you have a membership or an affiliation with as well as local SEO. Social media activity can also help to improve SEO. ALthough posts and social media profiles are not direct ranking factors in the search engines that can help to boost visibility, brand recognition and traffic to a website which can then in turn improve the search engine ranking positions.