Sending regular updates to your customers and newsletter subscribers is a great way to keep your business at the front of their minds. In your newsletters you may want to share important pieces of information, updates on your products and services and any discounts or promotions that you are currently running. It is important that the newsletter is informative and full of information that your customers and potential clients will find interesting and useful.
When it comes to managing your newsletter, there are many different ways that you can do this. Platforms such as Mailerlite and Mailchimp allow you to send bulk emails and newsletters to your list. They allow you to create aesthetically pleasing designs as well as send standard HTML style emails. The platform that you use will come down to personal preference.
In order to build up your email contact list, you need to have some way for people to sign up as a subscriber. Using the website that you can have built by an Essex Web Design company is a great place to start. Your website can integrate with the platforms mentioned above and will allow you to take email addresses, verify they are happy to be contacted and then add them to your chosen list. This also then enables you to send automatic welcome emails, which are great for brand engagement.
Make sure that all your emails have an unsubscribe option to ensure you are complying with GDPR regulations.